This is a Logo project for Taylor Ivison, Founder of Cocktail Kitchen Creative.

Taylor is a bartender, photographer, cocktail educator, bar consultant, and all around beverage nerd based out of San Diego. Taylor wanted something nautical and I pitched the idea of a mermaid pouring a drink. He loved it and we ran with it. We wanted a mark that was clean and sophisticated, so I used geometric shapes and line work in the overall composition.